ABSTRACT
Tourist activity. The relevance study of the Tourism and Hospitality Career at the Faculty of Administrative Sciences of the State University of Bolivar was carried out in 2021-2022, based on the requirement to know the academic training needs of the context for the development of the career. This study aimed to identify educational supply and demand in response to social demands, employer requirements, and current educational expectations, considering two referents: The contextual analysis and the market study. The first one compiled information on the current state of the training of tourism and professionals in the hospitalityl in the country. Including data that motivates the hybrid modality, consistent with the axes of state planning, the development zones of the country, and the prospects for reactivation of the post-Covid-19 tourism in Ecuador. The second analysis allowed the collecting of bibliographic and field information the criteria from the perspective of critical actors graduates of the career as well as the experience of employers.